Visual merchandising : window displays and in-store experience / Tony Morgan.
Material type: TextPublisher: London : Laurence King Publishing, 2021Copyright date: ©2021Edition: Fourth editionDescription: 224 pages : illustrations ; 28 cmContent type:- text
- still image
- unmediated
- volume
- 9781913947323
- 1913947327
- 659.157 23
- HF5845 .M675 2021
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
book | MAIN | HF5845 .M675 2021 (Browse shelf(Opens below)) | Available | 14086055 |
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HF5837 .G226.2008 Marketing Campaign Development: What Marketing Executives Need to Know about Architecting Global Integrated Campaigns | HF5837 .B54 2012 Basic Promo / | HF5845 .F63 2005 Forefront : | HF5845 .M675 2021 Visual merchandising : window displays and in-store experience / | HF6146.I58 N67 1998 Understanding business on the Internet in a week / | HF6146 .I58 T88 2008 Advertising 2.0 : | HF6146.P78 H36 2004 Handbook of product placement in the mass media : |
Previous edition: 2016.
Includes glossary and index.
This comprehensive guide to visual merchandising covers both window dressing and in-store design, as well as all the other elements, real or virtual, used to enhance the contemporary retail experience. Featuring a range of shops, from fashion emporia such as Selfridges, Printemps, and Bergdorf Goodman to small outlets, the book offers practical advice, supported by tips from the most inspiring visual merchandisers and creative directors across the world. It reveals the secrets of their profession and all there is to know about the latest technology, mannequins, props etc. It also examines the psychology and ever-changing trends behind consumer behaviour. Visual merchandising is presented through lavish color photographs, diagrams of floor layouts and store case studies, and includes invaluable information such as a glossary of terms used in the industry.
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