Visual merchandising : window displays and in-store experience /
Morgan, A. J.
Visual merchandising : window displays and in-store experience / Tony Morgan. - Fourth edition. - 224 pages : illustrations ; 28 cm.
Previous edition: 2016. Includes glossary and index.
This comprehensive guide to visual merchandising covers both window dressing and in-store design, as well as all the other elements, real or virtual, used to enhance the contemporary retail experience. Featuring a range of shops, from fashion emporia such as Selfridges, Printemps, and Bergdorf Goodman to small outlets, the book offers practical advice, supported by tips from the most inspiring visual merchandisers and creative directors across the world. It reveals the secrets of their profession and all there is to know about the latest technology, mannequins, props etc. It also examines the psychology and ever-changing trends behind consumer behaviour. Visual merchandising is presented through lavish color photographs, diagrams of floor layouts and store case studies, and includes invaluable information such as a glossary of terms used in the industry.
9781913947323 1913947327
GBC1G2001 bnb
020340973 Uk
Display of merchandise.
Show windows--Design.
Merchandising.
Display of merchandise--Case studies.
Show windows--Design--Case studies.
Display of merchandise.
Merchandising.
Case studies.
HF5845 / .M675 2021
659.157
Visual merchandising : window displays and in-store experience / Tony Morgan. - Fourth edition. - 224 pages : illustrations ; 28 cm.
Previous edition: 2016. Includes glossary and index.
This comprehensive guide to visual merchandising covers both window dressing and in-store design, as well as all the other elements, real or virtual, used to enhance the contemporary retail experience. Featuring a range of shops, from fashion emporia such as Selfridges, Printemps, and Bergdorf Goodman to small outlets, the book offers practical advice, supported by tips from the most inspiring visual merchandisers and creative directors across the world. It reveals the secrets of their profession and all there is to know about the latest technology, mannequins, props etc. It also examines the psychology and ever-changing trends behind consumer behaviour. Visual merchandising is presented through lavish color photographs, diagrams of floor layouts and store case studies, and includes invaluable information such as a glossary of terms used in the industry.
9781913947323 1913947327
GBC1G2001 bnb
020340973 Uk
Display of merchandise.
Show windows--Design.
Merchandising.
Display of merchandise--Case studies.
Show windows--Design--Case studies.
Display of merchandise.
Merchandising.
Case studies.
HF5845 / .M675 2021
659.157