Creative strategy in advertising / (Record no. 23109)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00782cam a22002414a 4500 |
| 001 - CONTROL NUMBER | |
| control field | a7343 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SIRSI |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 070209s2008 maua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2007922715 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780495096207 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Sirsi) i9780495096207 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5825 |
| Item number | .J46 2008 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Drewniany, Bonnie L. |
| 245 10 - TITLE STATEMENT | |
| Title | Creative strategy in advertising / |
| Statement of responsibility, etc. | Bonnie L. Drewniany, A. Jerome Jewler. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston, MA, USA : |
| Name of publisher, distributor, etc. | Thomson/Wadsworth, |
| Date of publication, distribution, etc. | c2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 332 p. : |
| Other physical details | ill. ; |
| Dimensions | 26 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Jewler's name appears first on the previous edition. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising copy. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising layout and typography. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jewler, A. Jerome. |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available for loans | MAIN | MAIN | HF5825 .J46 2008 | 10024811 | 03/11/2021 | 1 | 11/19/2019 | book | ||||
| Library of Congress Classification | Available for loans | MAIN | MAIN | HF5825 .J46 2008 | 10024821 | 03/11/2021 | 2 | 11/19/2019 | book |