Creative strategy in advertising /
Drewniany, Bonnie L.
Creative strategy in advertising / Bonnie L. Drewniany, A. Jerome Jewler. - 9th ed. - Boston, MA, USA : Thomson/Wadsworth, c2008. - 332 p. : ill. ; 26 cm.
Jewler's name appears first on the previous edition.
Includes bibliographical references and index.
9780495096207
2007922715
Advertising copy.
Advertising layout and typography.
HF5825 / .J46 2008
Creative strategy in advertising / Bonnie L. Drewniany, A. Jerome Jewler. - 9th ed. - Boston, MA, USA : Thomson/Wadsworth, c2008. - 332 p. : ill. ; 26 cm.
Jewler's name appears first on the previous edition.
Includes bibliographical references and index.
9780495096207
2007922715
Advertising copy.
Advertising layout and typography.
HF5825 / .J46 2008