TY  - BOOK
AU  - Morgan,A.J.
TI  - Visual merchandising: window displays and in-store experience 
SN  - 9781913947323
AV  - HF5845 .M675 2021
U1  - 659.157 23
PY  - 2021///
CY  - London
PB  - Laurence King Publishing
KW  - Display of merchandise
KW  - Show windows
KW  - Design
KW  - Merchandising
KW  - Case studies
KW  - fast
N1  - Previous edition: 2016; Includes glossary and index
N2  - This comprehensive guide to visual merchandising covers both window dressing and in-store design, as well as all the other elements, real or virtual, used to enhance the contemporary retail experience. Featuring a range of shops, from fashion emporia such as Selfridges, Printemps, and Bergdorf Goodman to small outlets, the book offers practical advice, supported by tips from the most inspiring visual merchandisers and creative directors across the world. It reveals the secrets of their profession and all there is to know about the latest technology, mannequins, props etc. It also examines the psychology and ever-changing trends behind consumer behaviour. Visual merchandising is presented through lavish color photographs, diagrams of floor layouts and store case studies, and includes invaluable information such as a glossary of terms used in the industry
ER  -