TY  - BOOK
AU  - Drewniany,Bonnie L.
AU  - Jewler,A.Jerome
TI  - Creative strategy in advertising
SN  - 9780495096207
AV  - HF5825  .J46 2008
PY  - 2008///
CY  - Boston, MA, USA
PB  - Thomson/Wadsworth
KW  - Advertising copy
KW  - Advertising layout and typography
N1  - Jewler's name appears first on the previous edition; Includes bibliographical references and index
ER  -