TY  - BOOK
AU  - Ulin,Jeff
TI  - The business of media distribution: monetizing film, TV, and video content 
SN  - 9780240812007
AV  - PN1995.9.M29 U45 2010
PY  - 2010///
CY  - Burlington, MA
PB  - Focal Press
KW  - Motion pictures
KW  - Marketing
KW  - Video recordings
KW  - Television broadcasting
N1  - Includes bibliographical references and index; Market opportunity and segmentation : the diverse role of studios and networks -- Intellectual property assets enabling distribution : the business of creating, marketing, and protecting an idea -- Financing production : studios and networks as venture capitalists -- Theatrical distribution -- The home video business -- Television distribution -- Internet distribution, downloads, and on-demand streaming : a new paradigm -- Ancillary revenues : merchandising, video games, hotels, transactional video-on-demand, airlines, and other markets -- Marketing -- Making money : net profits, Hollywood accounting, and the relative simplicity of online revenue sharing
ER  -