Landa, Robin. <br/><br/>
Advertising by design :  creating visual communications with graphic impact / 
Robin Landa. 
 - Hoboken :  J. Wiley & Sons,  c2004. 
 - xii, 244 p. :  col. ill. ;  26 cm. 
<br/><br/> Includes index. 
<br/><br/>A brief history of advertising -- The biz : structure, strategy, and the creative brief -- Thinking critically and creatively, and getting started -- The big idea -- Ad categories -- Expression : make 'em laugh, make 'em cry -- Graphic impact : design principles -- The design of advertising and expressive typography -- Flexibility : the ad campaign and creativity -- Copy -- Beyond print media : television commercials, interactive media, and guerilla advertising. 
<br/><br/><label>ISBN: </label>0471428973 (cloth) 
<br/><br/><label>LCCN: </label>2004009412 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Creative ability in business.
<br/><br/><label>LC Class. No.: </label>HF5823  / .L23 2004 
<br/><br/><label>Dewey Class. No.: </label>659.1