Writing for the fashion business / Kristen K. Swanson, Judith C. Everett, Jenny B. Davis.

Includes bibliographical references and index.

Effective fashion communications -- The writing process -- Writing for newspapers -- Writing for print magazines -- Writing for online media platforms -- Writing for social media -- Writing for streaming video and audio -- Writing for marketing and advertising -- Writing for public relations -- Scholarly writing -- Writing books -- Writing business communications.

"In the decade since this book was first published, the Internet and social media have upended the field of journalism and the fashion world, revolutionizing both industries and changing the very nature of storytelling. The second edition devotes significant space to digital content, with stand-alone chapters covering online content, social media and streaming video content. It also introduces inclusion vocabulary to ensure non-discriminatory narratives. In addition to journalism, it also includes instruction on how to write for new promotional approaches emerging in the fashion world like influencer and experiential marketing. Every chapter includes new features: Trending Topics (introducing relevant industry people or issues that can be used for further class discussion), Pro Tips (quick hit advice), Fashion Files (description of events or companies) and Five Questions With (Q&As with industry leaders). This edition also boasts several new appendices that will provide aspiring fashion writers with a broader understanding of the icons, eras and aesthetics that shape and inform the fashion industry"-- Provided by publisher.