Advertising by design : creating visual communications with graphic impact / Robin Landa.

By:

Landa, Robin

Material type: Text

TextPublication details: Hoboken : J. Wiley & Sons, c2004.Description: xii, 244 p. : col. ill. ; 26 cmISBN:

0471428973 (cloth)

Subject(s):

DDC classification:

659.1 22

LOC classification:

HF5823 .L23 2004

Contents:

A brief history of advertising -- The biz : structure, strategy, and the creative brief -- Thinking critically and creatively, and getting started -- The big idea -- Ad categories -- Expression : make 'em laugh, make 'em cry -- Graphic impact : design principles -- The design of advertising and expressive typography -- Flexibility : the ad campaign and creativity -- Copy -- Beyond print media : television commercials, interactive media, and guerilla advertising.

List(s) this item appears in: Graphic Design | Graphic Design (Desing) | Typography (Design)

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
book	MAIN	HF5823 .L23 2004 (Browse shelf(Opens below))	1	Available		10024861

Includes index.

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