Intercultural design basics : advancing cultural and social awareness through design /

Radtke, Susanne P.,

Intercultural design basics : advancing cultural and social awareness through design / by Susanne P. Radtke ; English translation: Lindsay Jane Munro. - 254 pages : illustrations (chiefly color) ; 22 cm.

"App included to enhance your learning performance."--Cover.

Includes bibliographical references (pages 246-252).

Signs -- Basic elements and basic forms -- Type and form -- Color -- Intercultural expertise -- Local vs. global -- Annex.

Intercultural Design Basics' is an intercultural and innovative approach to design education. A unique companion app ensures relevance for a young technology-minded target group. The book gives intercultural insights when discussing the basic principles of design, typography and colour theory. It incorporates contrasting ideas on design and various design teaching methods. Creative voices of well-known and not yet discovered designers from Africa, Latin America and Southeast Asia will help expand your horizons. Through examples of intercultural design workshops, it inspires collaboration with international teams. Practical methods used in these international perspectives encourage the development of cultural and social awareness and inspire different design styles to help you perceive cultural diversity. An app is also created to work hand in hand with 'Intercultural Design Basics'. The pair make the theoretical background of the book visually and auditorily intriguing and engaging by using AR, animations, games, and videos.

9063696043 9789063696047


Design--Study and teaching.
Multicultural education.
Design--Study and teaching.
Multicultural education.

NK 1170 / R131 2021

745.4