The business of media distribution :
Ulin, Jeff.
The business of media distribution : monetizing film, TV, and video content / Jeff Ulin. - Burlington, MA : Focal Press, c2010. - xvii, 509 p. : ill. ; 23 cm.
Includes bibliographical references and index.
Market opportunity and segmentation : the diverse role of studios and networks -- Intellectual property assets enabling distribution : the business of creating, marketing, and protecting an idea -- Financing production : studios and networks as venture capitalists -- Theatrical distribution -- The home video business -- Television distribution -- Internet distribution, downloads, and on-demand streaming : a new paradigm -- Ancillary revenues : merchandising, video games, hotels, transactional video-on-demand, airlines, and other markets -- Marketing -- Making money : net profits, Hollywood accounting, and the relative simplicity of online revenue sharing.
9780240812007 (alk. paper) 024081200x (alk. paper)
2009039128
Motion pictures--Marketing.
Video recordings--Marketing.
Television broadcasting--Marketing.
PN1995.9.M29 / U45 2010
The business of media distribution : monetizing film, TV, and video content / Jeff Ulin. - Burlington, MA : Focal Press, c2010. - xvii, 509 p. : ill. ; 23 cm.
Includes bibliographical references and index.
Market opportunity and segmentation : the diverse role of studios and networks -- Intellectual property assets enabling distribution : the business of creating, marketing, and protecting an idea -- Financing production : studios and networks as venture capitalists -- Theatrical distribution -- The home video business -- Television distribution -- Internet distribution, downloads, and on-demand streaming : a new paradigm -- Ancillary revenues : merchandising, video games, hotels, transactional video-on-demand, airlines, and other markets -- Marketing -- Making money : net profits, Hollywood accounting, and the relative simplicity of online revenue sharing.
9780240812007 (alk. paper) 024081200x (alk. paper)
2009039128
Motion pictures--Marketing.
Video recordings--Marketing.
Television broadcasting--Marketing.
PN1995.9.M29 / U45 2010